There's no more powerful way to connect with people than through true, personal stories. That's why storytelling is so critical to any brand, organization or individual’s success.
A well-crafted story engages people unlike any other method. Whether you're sharing a story in person or in a job application, storytelling has so many practical uses including helping you:
- Sharpen your presentation skills
- Sell an idea through
- Land your next job
- Connect to colleagues
About the WorkshopS
Robin Gelfenbien (Yum's the Word) and Michelle Walson (RISK!) offer custom, interactive and fun storytelling workshops for individuals and professionals ranging from a few hours to half day, full day and multi-day sessions. In our introductory workshop, you will learn:
- The 5 essential elements of every story
- Practical ways to engage your audience in person, online and on social media
- How to transform a simple anecdote into an unforgettable story
- How to cater your story to various audiences from consumers and potential advertisers to colleagues and senior management
- How brands can create a compelling story through various channels that will not only captivates an audience, but drive them to action
ABOUT THE INSTRUCTORS
Robin Gelfenbien began her career behind the wheel of the Oscar Mayer Wienermobile, which, as you can imagine, provided her with countless stories. Today she is the Host and Creator of the live storytelling show and podcast, Yum’s the Word, that features her homemade ice cream cakes.
The show has been named one of the “5 Best Storytelling Series in NYC” by CBS and a Time Out New York Comedy Critic’s Pick. As a comedic storyteller, she's appeared at The Moth, RISK!, Mortified and more and hosted a show at the Kennedy Center.
Robin was a Featured Speaker at New York Social Media Week for a session on storytelling and business, and she has hosted storytelling workshops for NYU, She’s the First, schools and more.
As a Creative Director/Copywriter, Robin has spent over two decades creating compelling stories for Colgate, Raisinets, Bertolli, SundanceTV, Food Network, Vera Wang and more. She has also worked at VaynerMedia, Ogilvy, Y&R, McCann developing digital campaigns, videos, branded content and social media programs for their clients. Robin has a B.S. degree in Marketing & Television/Radio/Film - Writing from the S.I. Newhouse School of Communications at Syracuse University.
Michelle Walson is the founding producer of the live storytelling show and podcast, RISK!, which gets over 1.1 million downloads every month and has been hailed as one of the best podcasts of 2015 by iTunes. From SNL’s Rachel Dratch and The Daily Show’s Aasif Mandvi to professionals from IBM, Google, Time and Saatchi & Saatchi, she has spent the past seven years helping people hone their true stories for performances and presentations.
Michelle has taught storytelling at The Peoples Improv Theater, The Story Studio and The Women in Comedy Festival, and her students have won Moth StorySLAMS, performed solo shows and published memoirs.
With an MFA in Film Production from NYU’s Tisch School of the Arts, an MS in Television Production from Boston University and a BA in Creative Writing from Brown University, all of her degrees have prepared her to help others express their stories across various media.
She lives with her husband and 2-year-old son in Park Slope, and she tells a mean bedtime story.
We can cater our workshops to whatever you or your organization needs. For information on personal and professional storytelling workshops, please contact Robin.